A database is defined as a collection of data that has been organized in order to provide quick and easy retrievals. It can include anything from simple spreadsheet or word processing document to complex, such as one composed of millions of lines of code. There are many advantages of having a well-d...

When your sales team makes use of accurate contact data, then it is obvious that they will benefit from being able to target the right people at the right companies for their Ideal Customer Profiles or ICPs through sales based on accounting, further uncovering new connections, sending personalized m...

Are you also looking for ways to make your business go global? You simply cannot because your leads are domestic and local. If that is the case, it might help to know that you are not alone in this process. In most places, especially in India and America, B2B companies collect data lists mostly from...

It is very important to collect data only from a trusted source. If you are unable to do so, you will waste the time of the sales and marketing teams and their efforts. Working on poor data may also harm your brand reputation. It is also a prime reason behind the failure of email and account based m...

The successful installation of the Zoho suite is important for today’s enterprise business. Zoho consists of a variety of applications. Each of them serve a different function to visualize and then finalize your business goals. It is a very well known fact that if you go on to use all the tools of a...

Email marketing is a great way to connect with your potential audience but are you doing it the right way? While most businesses are aware about the importance of email marketing, many of them still make mistakes that drive their targeted customers away. It costs them both their time and money. Here...

Database marketing is something that has prevailed in the business for the last few years and today’s marketers are collecting more customer data than it was ever before. As a result of this, data analysis has become the heart and the core of all modern marketing strategies. As the amount of data cr...

Customer relationship management system or CRM software has become an important solution software for businesses of almost all sizes. CRM software can provide major benefits to any business and it includes from organizing contacts to automating key tasks to a centralized system, organized segmentati...

As we all know,  Freshsales CRM or customer relationship management software was designed to maximize the growth of a business . It is also a combination of various tools and features which helps us to understand a client better to provide them with the optimal services. It also enables us...

Well an exceptional B2B lead generation requires effective lead qualification because every lead that's generated through the marketing is not always ready for the sales. When your backend team, who are looking after leads , receive a large number of leads that aren't qualified or fit for the purpos...

If you are not using Email Marketing for the generation of leads you might be at a higher risk of losing potential customers . According to a survey conducted by Binary Clues , 60% of the customers said that e-mail marketing had a significant impact on their purchase making decisions. Email marketin...

Being a marketer , you need to promote your products and services and reach out to people by either having their phone numbers or email addresses. There are several other ways but the digital campaigners choose email as a prominent platform and hence organizations approach vendors for buying email l...