According to a study on lead generation process about 70% of the leads are not sales ready, this means that if leads generated by marketing are sent directly to Sales agents then only a marginal individuals are ready to go through the sales funnel process. This makes a poor impact on the performance...

Obtaining high quality leads is quite a difficult task these days. Broken and unqualified leads will lead you nowhere near obtaining your desired results and hence this process can consume a lot of time without any significant progress . A lot of lead generation consultancy services hence provide le...

Lead generation is an effective way to produce actionable leads and their interests towards your business outputs. It is also one of the initial steps towards making a business more profitable. Finding leads is not easy and therefore with certain ways and implementation of new strategies we can stil...

Well an exceptional B2B lead generation requires effective lead qualification because every lead that's generated through the marketing is not always ready for the sales. When your backend team, who are looking after leads , receive a large number of leads that aren't qualified or fit for the purpos...

Being a marketer , you need to promote your products and services and reach out to people by either having their phone numbers or email addresses. There are several other ways but the digital campaigners choose email as a prominent platform and hence organizations approach vendors for buying email l...

If you are not using Email Marketing for the generation of leads you might be at a higher risk of losing potential customers . According to a survey conducted by Binary Clues , 60% of the customers said that e-mail marketing had a significant impact on their purchase making decisions. Email marketin...