According to a study on lead generation process about 70% of the leads are not sales ready, this means that if leads generated by marketing are sent directly to Sales agents then only a marginal individuals are ready to go through the sales funnel process. This makes a poor impact on the performance...

When it comes to marketing, a lot of businesses hence choose various approaches for lead generation, organizing campaigns, creating brand awareness and sales process. The most important thing to know while doing business is to know what actually your goals are, what are you trying to achieve through...