It is very important to collect data only from a trusted source. If you are unable to do so, you will waste the time of the sales and marketing teams and their efforts. Working on poor data may also harm your brand reputation. It is also a prime reason behind the failure of email and account based marketing campaigns. Through conductive research, Binary Clues have found that data providers companies are not following the research-based data collection process. They then acquire data from somewhere else and keep on reselling it to others. Only Real-time and refined B2b data will help to get qualified leads and grow sales.
Binary Clues is one of the top Australia B2B database providers. Binary Clues has maintained a huge customer base serving across all verticals. We have partnered and have been an active participant in the growth of many businesses.
Let's see how we can choose the best b2b contact database provider.
1. Importance of Data Accuracy: It’s important to evaluate data accuracy because use of poor data will result in risks Involving wasting money and your sales teams valuable time and efforts. There are many factors related to the risks of bad data outlines and how using an inaccurate database is exponentially more expensive than simply preventing bad data from entering your prospect list.
2. Evaluating Data Precision: It is not like data accuracy and data precision refers to if the data is relevant to your total addressable market or TAM. This is important because you need to make sure that there is a complete balance between contact volume and relevance to your sales and marketing teams.
Most major data providers can only provide your business standard contact information which allows just a little to no customization in the data points you can collect.
3. Data Completion Is Necessary: Database completion means when all the relevant fields are complete for each record and have been properly recorded within the database list.
If a company does not possess a complete database, then you are risking and are not being prepared for calls, not understanding your target prospects and not segmenting your prospects effectively.
4. Look For A Service Model: Data should not be treated as if it is a one time investment. That is why you need to take a data provider’s service model to choose a contact database provider. Most data providers likely charge their clients a one-time fee for a single list of contacts. The important thing to note here is that the list quickly loses its value due to data decay. In order to maintain your data list’s accuracy, you may need to purchase another contact list every other month.
Conclusion: Using the steps that Binary Clues mentioned can be conclusive in choosing the best Australia b2b contact database provider. They themselves offer the platform for providing an ideal contact list so that you can generate leads effectively and acquire contacts that are of high quality and are most likely to be converted.