The Importance of a Clean and Healthy Email Database
The email environment is continually evolving, affecting how we plan email marketing campaigns. Tactics that were effective three to five years ago might no longer be effective today. When deciding whether to send one of our marketing emails to one of their customers, Internet Service Providers (ISPs) consider several factors.
The email cleaning list is the most effective way to keep your b2b database safe and clear of unwanted contacts which can taint your IP's credibility and damage your relationship with those who are genuinely interested in your company.
If your list is out of date and you continue to send emails to these non-existent addresses, your company will be flagged as spam for failing to ensure the accuracy of your contacts. Even if the message is helpful to other recipients, it will be filtered as spam.
Every ISP goes to great lengths to keep its customers safe from spam and unsolicited email. Simultaneously, one of the top priorities for all advertisers is to ensure that marketing emails do not get mislabelled as spam.
As a result, it's essential to regularly keep an eye on and refresh your lists' hygiene. Establishing and preserving good email hygiene practices is critical to the marketing campaigns' long-term success and overall deliverability.
Why is it essential to maintain a healthy database?
When there is a rise in negative experiences such as cancellations, unsubscribes, or even spam complaints, cleanliness is particularly recommended. Otherwise, it would directly impact the deliverability of your email database providers in usa campaigns and could even damage your company's credibility.
If you have many contacts and use email marketing to create relationships with consumers or increase sales, a more thorough cleaning is highly recommended from time to time.
There are three major contributors to a poor email reputation:
High bounce rates indaicate that the message was not sent, generally due to an invalid email address.
A significant number of recipients do not open or click on your newsletters, suggesting a low level of interaction
Spam complaints: Your emails are recorded as spam by recipients.
Your business will reap the following benefits as a result of the cleaning audit and certification:
Reduce costs by investing in sends that are done correctly and concisely for only those contacts who are interested in you;
Increase the number of times your emails arrive in the inbox;
Increase the number of people who open your emails, click through, and convert.
Maintain a healthy relationship with ISPs.
The consistency of your decisions is primarily decided by the knowledge you have. If you're reviewing or enforcing a decision, comprehensive data cleansing ensures that you're making rational choices that will help you achieve long-term success. A prospect list with the most up-to-date and reliable data is worth its weight in gold to any company seeking to expand its customer base.
The email cleaning will help you optimize your lists for effective marketing by holding all valuable contacts and removing those that are no longer active.
In case you need a head start in doing so, connect with us today to get started with your journey towards a successful marketing with one of the most refined UAE email databases for your business.