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 BUYING B2B DATA FROM THIRD-PARTY PROVIDERS

07.05.21 11:20 AM Comment(s) By Admin BinaryClues

The best marketers don't just settle for their perspective of the world; they strive for reality. That is why B2B marketing relies heavily on third-party data.However, as with any new tool or approach, if you want to get the most out of third-party data, you must first ask the right questions about your marketing objectives and define your ideal customer.Having the correct data at scale has always been a challenge. Building and preserving quality B2B UAE database involves diligence on the part of businesses.The fantastic thing is that you don't have to build the whole database list on your own. There is a range of services that sell B2B info. Using one of these services will provide your contact list with regular injections of new data.The not so fantastic thing is that not all of these programs are created equal. Some services are careful to include "scrubbed" data, which only includes contact information and decision-makers details. Other services collect data from social media with no regard for the accuracy of the data. This casual attitude toward data collection can result in incorrect data, contradictory information about the same business, and dead leads. Unsolicited pitches from B2B list buyers are often considered spam by users on these lists who are tired of being approached randomly.


Buying data from shady sources can do more harm than good. Although USA B2B database brokers have a bad reputation, some vendors like Binary Clues can provide high-quality data. Here are a few strategies to help you distinguish between the good ones and the bad ones:

  • Look for positive feedback on the internet: Do your research. When it comes to finding data providers, the internet is a fantastic platform. Look for another vendor if the one you're considering has a poor reputation online.

  • Before you buy a list, you need to start a discussion with the data provider: You wouldn't recruit anyone without first conducting an interview, and you shouldn't purchase a B2B data list without first conducting one. Inquire about the date the list was compiled. When was the data last validated? Inquire about the fields included in the list to ensure you're not having a list of random email addresses. Inquire about the field's completion percentage to ensure that the fields that interest you the most (such as firmographic and demographic data) aren't just empty space. Check to see if the list was curated by the provider or purchased from a third-party vendor. The answers to these questions and the data broker's willingness to provide information will reveal a lot.

  • Examine the unique characteristics: More than just data is provided by the best B2B data brokers. Look for extra features and facilities, such as geo-targeting and real-time data updates                                                                                                                                              Finally, bear in mind that a more extensive data set isn't always a better set.Third-party data helps you interact with more of your best customers while also telling you more about your current ones and what they care about, helping you target them more effectively and broaden your scope. In case you are looking for a reliable B2B database provider for your business globally, we have got your back. Feel free to reach out to us today and let us plan your next successful campaign with Binary Clues.


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