In the modern era, it is challenging for business owners to run a business without using technology. It is possible but you will always see yourself behind your competition and miss out on the technological efficiency and better opportunities that these solutions bring to any business. One of the most integral systems for any type of business is the CRM or Customer Relationship Management. With an increase in competitiveness, you will now see multiple types of CRM software with varying features prevalent in the Market. Today, with the help of Binary Clues we will break down ice on two of the most popular CRM software, i.e. Zoho and Freshworks CRM to help you decide on one that best fits your business needs and requirements.
About Zoho CRM:Zoho CRM is a tool owned by Zoho Corporation and It is focused on web based business tools and information technology solutions. It is also one of the most recognized and popular business software solutions providers. Zoho has a collection of more than 45 Software-as-a-Service (SaaS) products that help businesses cater various operations. The most notable among these are Zoho Office Suite, Zoho Expense and Zoho Invoice. Zoho CRM is a comprehensive customer relationship management software with quality features and integrations that make it a popular choice among business owners. Its features lets businesses handle essential business tasks such as lead management, contact management, omnichannel interactions and analytics.
About Freshworks CRM: Freshworks, previously known as Freshsales is designed to portray as a user focused, cloud-based customer service solution. Freshworks CRM has a collection of products that is aimed to help small and medium sized businesses at an affordable and cheap price. It is highly automated and has many features to enable your business to get the best results out of it. With the Freshworks CRM, you gain accessibility to these kind of features:
Management of leads, deals, accounts and customers.
Tasks and appointment management to perform repetitive tasks.
Tracking of website visitors and crawlers.
Accessibility with iOS and Android mobile applications.
Basic differences between Zoho and Freshworks CRM
Zoho is highly equipped with automated workflow features that are embedded into the Professional plan only whereas Freshworks has this capability across all the plans.
Zoho allows integration with Zoho applications that come under Zoho corporation and various independent software whereas Freshworks is limited with its integration matters across independent software.
Zoho has extensive customization features that allows it to be used in various sectors and industries whereas Freshworks CRM isn't capable of doing so much customization.
Pros of Zoho CRM
It has an impressive set of features.
It allows you to do massive customization to meet your business needs.
It is equipped with great email marketing tools.
Pros of Freshworks CRM
It automates the CRM process in many ways.
It possesses impressive workflow automation abilities.
It has an active AI assistant.
In-built communication channels.
Conclusion: With the help of a detailed analysis done by one of the most popular software providers, Binary Clues, we have listed all the valuable information about both the CRM to help you choose wisely. Both have their positives, so it is up to you on how you want to cater your business. With both the CRM software, one thing is guaranteed and that is growth.