As the name suggests, lead capture softwarecaptures data related to a number of potential clients and creates a database to assist the staff in the analysis of that data to help in a better plan execution. It enables marketers with multiple marketing tools to help them during their marketing campaigns.
It is really a user friendly software and begins right from the time when a lead fills out a form and the software gathers the data into the system.
A Lead capture system turns the most tedious tasks of lead collection and nurturing into a much simpler one.
Features of a Good lead capture software
Lead capture and tracking
The first and foremost task of a lead capture software is to capture leads from various sources using various means without the requirement of human intervention, it has multiple built in tools for capturing of leads and tracking their activities after they have entered the database. It captures all leads either online or offline, tracks every single interaction initiated by the prospects, alerts and triggers when a lead changes status or a sale is made, scores leads through hot lead identification and finally provides you with a detailed insight about the whole process regarding every single lead.
Custom landing pages
Before getting people to fill out forms, you must have an interesting landing page which is unique yet interactive, personalised yet persuades leads towards your business.
A lead capture software provides options for a customized landing page which can help in turning more visitors into prospects and those prospects into full-fledged clients.
Automated emails
Automated emails are provided by a lead capture software to create relevant emails either through personalization, or prompt responses or the combination of both. This not only helps in increasing the pace and efficiency of lead capture but also in eradication of futile and repetitive daily actions.
Discrete forms
Various forms are provided to help you with creation and collection of databases from various sources. These firms have unique characteristics that are entirely different from the ones that are created manually, these forms are shorter in length, ask only essential questions with a privacy policy added in the end.
All of these features are built in and you just have to select the questions you want to ask, and are automatically updated. After a lead fills out the form, the data is directed towards your system and saved for future utilization.
Built in Analytics
The best lead capture software offers built in analytics, which are totally different from the traditional analytics software. It directly analyzes the source from which a lead was captured and segregates it into various groups, for a better and efficient working of your organization. Through this, it will become rather easy to get information about the source from which the most number of leads are captured and can help set up the basis for future marketing campaigns.
To sum up:
Lead capture software is really important to help you run your lead campaign in an easy way, reduce human errors and let the staff focus on more important tasks.
It has many advantages and features, but you will need to be cautious about choosing the best possible version for your organization.