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What can we do to get leads through Facebook

14.09.18 06:38 AM Comment(s) By Admin BinaryClues

Facebook is an effective and rich network that allows you strong connection with prospects and customers. In other words, actual people. And Facebook is a busy place. It is more populated than any country in the world, maybe even China and India. According to Facebook, its citizens are highly active, visiting the site an average of 40 times per month for an average of 23 minutes per visit. 

For many B2B database provider companies, facebook is a savior of sorts. Here are some great ways to use it to increase engagement and generate leads:


1.  Secure as many likes as possible: It's highly critical to get your potential leads to like your page before you can fully find the engagement. In all probability, less than 1 percent of your Facebook fans will ever return to your business page.


2.  Throw attractive content on their homepage: Share magnetic content like e-books, white papers and webinars within your Facebook content stream. Help your fans remember the effectiveness and usefulness of your content by offering magnetic links and snippets through posts that also have a “Sign Up Now” option, which is always a very enticing option.


3.  Organize a contest or sweepstakes: This is a great way to attract fans, just make sure you pick the reward carefully. You should know what kind of sweepstakes might work for a B2B company, when its business appeals to a finite, specific audience. But before you launch any Facebook contest or sweepstakes, make sure you read the fine print of Facebook's promotion guidelines.


4.  You should know the algorithm. Facebook dismisses useless and boring content, using an algorithm called EdgeRank to determine what appears in news feeds. So it's imperative to improve your Facebook presence with real magnetic content which only increases your visibility. Always be sure of putting out relevant, compelling, exciting stuff that matches the interests of the targets you're hunting down.


5.  Think outside Facebook. Lodging widgets and plug-ins into your business's website can be a brilliant way to increase traffic. Integrate Facebook sharing icons into your landing page and in e-mails your company sends to allow your customers to easily share your offers with their friends, thereby augmenting your visibility. 


For more info, please get in touch at binaryclues.com

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