Some of the coolest and most effective marketing techniques to market your app in today’s marketing world:
1) Build a Website: You need an online presence for your app. People want to know if your app is the real-deal, and that you’re truly invested in it as a business. Your app needs to be outstandingly featured across your site. It should have a defined presence throughout the site, wherever it makes sense to and not just a logo on the footer.
2) Social Media: Social media is a compulsion if you want your app to be seriously promoted. There are two ways to connect with your audience through social- paid and organic. Below is a quick breakdown of both:
--ORGANIC - Organic promotion on social media is simply having a strong presence; e.g. a Facebook page, and Twitter and Instagram profiles.
--PAID - According to a 2016 report by Kenshoo, mobile app ad click-through rates (CTRs) increased by 32% YoY, while the opposite happened to CPC (cost per click), which fell down by 33%.
3) Public Relations: PR is an amazing marketing technique to boost your app’s popularity and create an instant buzz. It can be done by:
- Press release
- Organize a launch party and invite the local media and tech industry
- Interviews with local newspapers and tech bloggers
- Guest blogging
4) App Store Optimization (ASO): It is the SEO of the mobile app world and a fine technique to fill up your business database in India with high quality leads. It’s imperative for discover ability in an over saturated market.
To accomplish a solid ASO? Pay attention to the following:
- App name - Is it unique?
- Keywords –Take in relevant keywords but be extra cautious not to ‘keyword stuff’
- Description - Does your description distinctly express your app’s value and is it frequently updated with app update descriptions and release notes?
- Screenshots/Video – Are there 2-3 feature screenshots or a video tutorial outlining core app highlights?
- Ratings – Are the app ratings positive?
5) Celebrity endorsements: The power of a celebrity endorsement is unparalleled and the public seriously responds to the appeals made by them. And while odds are you don’t have a few hundred grand kicking around to pay an A list celebrity to promote your app, there are plenty of other options like some lesser known celebrities who are known to people but are seen lesser in front of the camera. Maybe they can promote your app via their social channels and blog. It works more than you imagine it will.
6) Word of mouth/buzz worthy: Last but certainly not least, just make sure your app doesn’t suck. Trust me when I say word of mouth is still worth its weight in gold. Therefore if you’re developing an app, it better be good. The best option is that before investing in obtaining app users, you should invest in a mobile marketing platform that gives you the farsightedness required to involve and retain your users or you'll be risking a high rate of user churn.
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