According to a study on lead generation process about 70% of the leads are not sales ready, this means that if leads generated by marketing are sent directly to Sales agents then only a marginal individuals are ready to go through the sales funnel process. This makes a poor impact on the performance...

Lead generation in the marketing standards is a process of attracting potential customers that are referred as leads and then further convincing them in buying or keeping them engaged so that they can be converted into paid customers. The generated leads are managed by CRM software and are identifie...