Digital Marketing is highly impactful in the current marketing scenario and is a miles ahead of traditional marketing as it has a wide array of techniques and the coverage it has is quite boundless. Let me enlist a few of the most effective techniques out there:

1. Search Engine Marketing is a mode of online marketing where you extend your SERPs through paid advertising techniques. You can also use popular techniques like Facebook ads and Google Adwords.

2. Content marketing is a noted way to pull in a targeted audience with the help of unique and relevant videos, blogs and other types of content like newsletters and e-books.

3. SEO is a big-time player when we talk about effective digital marketing. It takes you to the top of the search e...