What is Email Verification? 

Email verification is the process of identifying the invalid and spam traps before getting flagged from the Internet Service Providers or the Email Services Providers. The spam email can damage the reputation of the company and may drop the revenues too. This is why email verification is an essential procedure for companies. 

It will help clean the email list regularly, which helps increase the deliverability rate and revenues. In addition, several email verifications services use advance level email verification tools to check the email syntax regularity. 

How to Do Email Verification? 

The process is complicated and requires multi-layer testing, implementation of artificial intelligence, and integration of the algorithms that help identify the trouble within real-time. Complete email verification process will include the following steps: 

• Identify the invalid format of the email 

• Correct the misspelled emails 

• Checking of the accurate status of the email domain 

• Determining the bounce rate of the email, delivery rate, and hard bounce rate 

• Accurate report about the active emails and those that are invalid 

The email verification can be done by the two approaches depending upon the time frame required. These are as follows: 

• By using the API method 

• By submitting the entire list of the email processing and collecting the valid email addresses 

What is Email Validation?

Email validation is also a process of verifying the email addresses. Still, it also helps to confirm that whether the email address has a reliable domain such as Yahoo or Gmail or not. Like email verification, most of the email service providers also offer the services of email validation. 

You may try many email validation tools that help find out the valid email addresses, reduce the risk of collecting invalid emails, and check the syntax error, mailbox error, and DNS error. 

How to Do the Email Validation?

You can do the email validation by the following procedure. 

• You can access the auto-completing writing features that reduce the risk of having an invalid email address. 

• Access to the email validation tools that help to receive the valid emails 

• Opt-in forms that help to collect valid emails.

Bottom Line 

So, hope you now have a clear idea about the email validation and verification process. Both the process aims to collect the genuine emails to improve your marketing and campaign process by improving the email deliverability. This, in turn, helps to improve the overall revenues and achieve higher conversion rates.

Related Blogs:

Why Building an Email List is so Important Today

Where can I buy Canadian email lists of leads?

Tips to Choosing the Best Email Marketing Service in USA