Good content created to highlight the benefits of the offering and what void it intends to fill has to be actively promoted. Your website runs through smartly done content and in this digital era, it’s highly important that you give undivided attention to the content material you have created.

These are types of content that you should keep varying between if you want to maintain variety and uniqueness and keep the audience engrossed.

1. Company blog posts

2. Branded blog posts

3. Videos

4. Social media posts

5. Case studies

6. News and magazine articles

7. Whitepapers

8. Infographics

9. Podcasts

10. Photos

11. Press releases

12. Webinars

It is a very cost-effective technique to address your marketing needs and the requirements are mainly your time and mind. You have to be quite wary of gen...