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Social Media Marketing Advertising

As your business embraces social marketing, your social media strategy will likely grow to include social media advertising. It can be scary to move from an organic social strategy to putting real money on the table, so it’s important to understand all the available options.


BinaryClues can explain how to use the various types of social media ads to achieve real business objectives while maximizing your spend.


Types of social media ads

  • Facebook ads
  • Instagram ads
  • Twitter ads
  • Snapchat ads
  • Linkedin ads
  • Pinterest ads
  • Youtube ads


Social Media Advertising Tips


Types of social media ads (and what they’re best for)

The major social networks offer advertising options—but not all will be a great fit for every marketer. When thinking about which social networks to use for advertising, look at which ones are performing well organically. Networks where your content naturally strikes a chord with fans are an obvious choice for your first social ad campaigns.

When choosing where to place your ads, it’s also helpful to know which networks are most popular among which types of users. For example, Pinterest has far more female than male users, and Snapchat has massive penetration in the younger audience segments.