Enrich and Empower

By: Admin BinaryClues | October 30, 2016

We are living in a post-advertising era. The conversations have replaced campaigns and brands are no longer built by above-the-line agencies of the organizations, but at every touch point of a customer journey, the organizations have the opportunity to do business with its customers and the thread that links all these elements is social media.

The growth of social media has created new consumer behaviors while reinvigorating existing ones and making them visible. But businesses have been slow to respond, often held back by outdated structures, siloed thinking and a lack of strategic understanding.

If you run a business, then you know how important social marketing is in spreading the word about your company’s products and services. If you do...