A survey conducted by the economic intelligence unit in 2016 aiming to find out what key technologies and trends will drive change in the marketing industry over the next four years, found out the following results. And this, visibly and by any logic, holds true as you yourself wouldn’t disagree to the stats. No doubt that traditional media for marketing are going downhill as these are less preferred by the audience and only end up consuming more time and energy. Today, you have a mobile device, you got a good internet connection, the world is at your fingertips. So why would marketers chase the audience elsewhere!