1. Lead Scoring is a sound option nowadays, wherein you can apply data from marketing forms to set points to each lead on some rating scale like 1 to 10 or 1 to 5. The higher the grade, the better the lead. You can also make the data more particular by inquiring in the forms if the leads favour B2B/B2C, so that you can get the idea as to which leads can go for your offering.
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3. Another important tactic that the big and successful companies use is lead nurturing , where the marketing teams have to use automation processes to single out leads that are not sales ready and keep them in a different lead nurturing channel and continue to train them and keep them occupied till they are sales ready.
4. Online Marketing is now a crucial element in business communication. When people look for information, they surf the web to look for what they need. You require a good website that ultimately multiplies your exposure, so that you don’t look completely outdated and behind time. Your website has to carry luring content, full of quality information and with a less complex navigation so that you secure a continual stream of new prospects. You also need to put in place a system that aptly converts them into customers.
5. Special Events and Promotions are very successful ways to offer people who have a brilliant record of giving the customers an opportunity to be well versed about the benefits and results of your product or service. You can also gently request people for their business cards whenever you meet them up, which will help you gather a good number of email addresses and also offering yours will shoot up the sales.
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