Enrich and Empower

By: Admin BinaryClues | November 14, 2018

Email marketing is a brilliant and effective way to target consumers directly via electronic mail. Electronic Mail has become one of the most popular forms of communication in email database marketing.

As per a survey conducted by Statista (
Daily number of e-mails worldwide 2017 | Statistic) 269 billion emails were sent and received each day in 2017. This figure is expected to grow at an average annual rate of 3% over the next two years, reaching over 246 billion by the end of 2019. So with these figures, you can imagine what the scope of email marketing is in the coming times. No doubt these numbers are gigantic, but not surprising when you consider how important the mail in all forms has been throughout history.

No matter what you are selling, if you want to make a big headway against today’s dog-eat-dog competition, email marketing is the way to go. It is a hugely popular way for businesses to reach customers. According to the Direct Marketing Association, research firms spent over $400 million in 2006 on direct email marketing.

Email marketing is not only about text but is beyond it, rich media formats can provide images and give your product or service texture and flavor. The best part about email marketing is that you have the complete attention of the potential customer. Today pop-up ads or other internet advertising easily and irritatingly get in the way of what the potential customer is looking at: the content, as the customer might lose attention in a second, just like that. But with direct email marketing, advertising is the content.

Email campaigns can include almost any message a marketing team wants to send their campaign to their target audience. For instance, Binaryclues.com, an email marketing database company had once ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared towards the mass market and were able to garner a lot of good leads for the company. Companies like these persuade & encourage the recipient to scroll down and engage with the sales messages contained in the body of the email.

If you want to buy email contact list your new business/start-up or need any information regarding Facebook advertising, email database, targeted mailing list, digital marketing campaigns, top email list providers, even US business database , or how to enlarge your business database or any other marketing/advertising related query, please reach out at binaryclues.com.




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