Enrich and Empower

By: Admin BinaryClues | July 15, 2019

Digital marketing is a thinking process that proposes to bring your brand to the public view, making use of the digital media. Its surging popularity is due to the unbeatable rise of the internet in the last few years. There are huge numbers of active internet users in the world and the total only keeps increasing with time. Thus if one is to reach them quickly and more successfully, it has to be through the digital platform.


Another huge whip hand of digital marketing is its ability to generate a bigger reach with the right audience that matches your customer specifications. A perfectly formulated digital marketing plan lets you target a particular portion of the population for your brand. The right audience is very crucial to ensure that ...

By: Admin BinaryClues | October 23, 2018

Some of the coolest and most effective marketing techniques to market your app in today’s marketing world:

1)  Build a Website: You need an online presence for your app. People want to know if your app is the real-deal, and that you’re truly invested in it as a business. Your app needs to be outstandingly featured across your site. It should have a defined presence throughout the site, wherever it makes sense to and not just a logo on the footer.

2)  Social Media: Social media is a compulsion if you want your app to be seriously promoted. There are two ways to connect with your audience through social- paid and organic. Below is a quick breakdown of both:

--ORGANIC - Organic promotion on social media is simply having a strong pre...

By: Admin BinaryClues | October 03, 2018

A survey conducted by the economic intelligence unit in 2016 aiming to find out what key technologies and trends will drive change in the marketing industry over the next four years, found out the following results. And this, visibly and by any logic, holds true as you yourself wouldn’t disagree to the stats. No doubt that traditional media for marketing are going downhill as these are less preferred by the audience and only end up consuming more time and energy. Today, you have a mobile device, you got a good internet connection, the world is at your fingertips. So why would marketers chase the audience elsewhere!

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